Arts grad study set

School of Arts offering master’s program in performing arts management.

By Todd Cohen

WINSTON-SALEM, N.C. [04.08.04] — Arts administrators and advocates can enroll in a new master’s of fine arts program in performing arts management that the N.C. School of the Arts in Winston-Salem will launch this fall.

The program, which initially will enroll eight to 12 first-year students, will include two years of study in residence, followed by a one-year internship at a performing arts organizations, says Robert Wildman, the program’s director.

First-year courses will focus on basic skills for performing arts administrators such as handling payroll and writing grant proposals and news releases, while second-year courses will focus on more strategic skills, says Wildman, former interim manager of the Eugene O’Neill Theater Center in Waterford, Conn., and former managing director of the Connecticut Repertory Theatre at the University of Connecticut in Storrs.

Two-dozen courses, roughly one-fourth of them to be taught by Wildman and the remainder by adjunct professors, will include accounting and financial management, public relations and marketing, and development and public policy the first year, and leadership, strategic planning, entrepreneurship, producing for the commercial theater, and law and the arts the second year.

The Kenan Institute for the Arts provided more than $100,000 in seed funding to help plan and launch the new program.

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