GlaxoSmithKline creates fast-track approval process.
By Todd Cohen
RALEIGH, N.C. [04.27.04] — Nonprofits in the Triangle and Charlotte that address needs of African Americans now can apply for grants of up to $5,000 through a new rapid funding program launched by GlaxoSmithKline Consumer HealthCare.
The two regions are the focus of the new grants program by the GSK unit, which is based in Pittsburgh and has contributed $600,000 to black causes in the Southeast over the past six years.
North Carolina is the biggest market for GSK’s BC and Goody’s headache powers, and the Triangle and Charlotte are two of the biggest local markets for both products, says Alan D. McKirby, senior brand manager, who says black consumers tend to use headache powders more than other analgesics.
Groups in a 25-county area that includes the Triangle, and in a 22-county areas that includes Charlotte, will find out within 30 days of submitting an application whether they will receive a grant.
Eligible programs include those that focus on black families; provide innovative programming for adults, disabled persons and at-risk youth; and work to improve a community’s environment or diverse cultural heritage.
The Triangle is the second-biggest local market for BC Powder, started by a Durham druggist whose company was purchased in 1967 by Block Drug Co., which GSK bought in 2001.
Charlotte is the biggest local market for Goody’s Headache Powders, started in 1932 by a Winston-Salem druggist whose company had several owners before GSK bought it as part of the Block Drug purchase.