By Todd Cohen
WINSTON-SALEM, N.C. — Faced with an expected shortfall in its 2004 fundraising drive, the Arts Council of Winston-Salem and Forsyth County is getting a boost from BB&T and Wachovia Corp.
The two banks have agreed to make dollar-for-dollar matches, up to $10,000 each, for new corporate contributions from area businesses to the drive, chaired by Cantey Alexander, regional president for the Piedmont region for BB&T.
BB&T also offered to match increases in corporate gifts from businesses that previously made contributions.
The drive, with a goal of just over $1.9 million, has raised nearly $1.4 million, says Stephanie Nelson, director of marketing and grants.
But based on reduced giving in the workplace, and the impact of the economic downturn, she says, the drive could fall short of its goal by as much as $197,000.
“We’re in a challenging situation,” she says, “and this type of matching program is particularly important this year.”