Minority giving high

By Ret Boney

African-American, Asian-American and Latino donors in the New York City metro area give at higher levels than the overall population, a new study says.

Donors interviewed gave an average of $5,000 during the previous year, compared with a national average of $2,295 for households that both give and volunteer time, says the study by the Coalition for New Philanthropy.

The coalition, a three-year effort started in 2000 to promote philanthropy within minority communities in and around New York City, conducted the study to understand donors’ motivations and preferences for charitable giving as well as their goals for giving.

Among the major findings:

* Donors born before the civil rights and immigration reforms of the 1960’s tend to give to their own ethnic communities, while younger donors give to a broader spectrum.

* Thirteen percent of donors gave one of their two largest gifts to an international organization, compared with about two percent for the general population.

* Donors overwhelmingly give to promote social change, with educational, community and church organizations the leading beneficiaries.

* More than 90 percent of donors had volunteered their time within the past year.

Donors, who had incomes higher than the New York City average, were chosen for participation in the study from organizational lists and referrals and all had previously given at least $200 in annual gifts.

The full report, “Pathways for Change:  Philanthropy Among African American, Asian American and Latino Donors in the New York Metropolitan Region,” can be viewed online at www.nyrag.org.

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