Use of preventive health-care services has held steady over the last year, and a large portion of overweight and obese people do not view their weight as a problem, BlueCross and BlueShield of North Carolina says in a new report.
The nonprofit insurer’s second annual “State of Preventive Health” report, based on surveys and claims from nearly 1.1 members, identified a “perception gap.”
Nearly one in three overweight members, and one in 20 obese members, view their weight as “just right” and are less likely than people of normal weight to agree weight affects health, says the report, which covers roughly 12 percent of North Carolina’s population and aims to assess how people use preventive health services.
While the study shows members use preventive health services at about the same rate as the previous year, the percentage of adults receiving routine medical exams fell slightly.
Saying it will use the results to develop communications with members and modify preventive education programs, Blue Cross says the study shows more must be done to encourage preventive care and help overweight and obese members understand the risks their weight poses to their overall health.