By Todd Cohen
GREENSBORO, N.C. — After raising $40 million in the first phase of a $100 million capital drive that began in 1995, Greensboro College has raised just over $13 million in the second phase that aims to raise $30 million.
The school also has expanded and reorganized its office of institutional advancement in the wake of the departure of its vice president, with President Craven E. Williams taking over day-to-day oversight of fundraising and alumni relations.
The $100 million drive, which will focus on the school’s 8,000 alumni and end in 2013, aims to raise $21 million for the school’s endowment, which now totals $38 million.
With an annual operating budget of $20 million, Williams says, Greensboro College should have an endowment of $80 million that would produce annual income equal to 20 percent of the school’s general and education budget, or $4 million.
The drive also aims to raise $30 million for facilities for the school, which has been increasing its enrollment by roughly 25 to 35 students a year since 2000, with a goal of reaching 1,300.
That increase included the addition of a master’s degree program in education in 2001 that now counts 74 students.
“Greensboro College wants to be as small as we can afford to be,” Williams says. “Until we become so exceedingly well-endowed that we don’t have to keep a watchful eye on tuition income, we will be having to continue making modest growth in our enrollment.”
The school also is developing a sports park on 30 acres half-a-mile form its campus that it started leasing four years ago from Guilford Technical Community College, and bought two years ago.
Williams stepped in to oversee daily fundraising operations after Alan Sasser resigned in August as vice president for institutional advancement to become a parish minister in Graham.
Sasser was one of three professionals in the office of institutional advancement, which includes both fundraising and alumni activities.
Williams has added three professionals to the office, and increased its support staff to four people from three.
Craig Caske, former director of development at Mayfield Inc., a continuing care retirement community in High Point, has been named assistant to the president and will be responsible for geographic areas as part of the capital drive, and for the school’s annual fund, which totals $500,000 and is part of the capital drive.
John Bayersdorfer, former vice president of the international division of Cone Mills and co-owner of Nanco Travel, has been named assistant to the president.
Bayersdorfer, father of Eric Bayersdorfer, a former Greensboro College All-American lacrosse player, will be responsible for raising $4 million to develop the new sports park, located off Freeman Mill Road.
And Dabney Halyburton Sanders, former special projects consultant for Action Greensboro and special event and volunteer coordinator for Triad Stage, has been named director of alumni activities.
Sanders, who is married to Walker Sanders, president of the Community Foundation of Greater Greensboro, will focus on alumni activities such as homecoming events in the fall, class reunions in the spring and alumni travel.
The board of trustees’ development committee, chaired by Tom Wright, chairman of mattress-label-maker Wright of Thomasville, is overseeing the day-to-day work of the capital drive, which is headed by the board, chaired by Royce Reynolds, retired president and CEO of Crown Automotive.