Donor matching

By Todd Cohen

A philanthropic advisory service has been launched to match donors with nonprofits that share their values.

SmartGiving, at, aims to help donors focus their giving by helping them write a mission statement and spell out their philanthropic values.

Donors initially can provide that information by working directly with Phyllis Freedman, founder of SmartGiving and a veteran fundraiser and consultant.

In the first quarter of 2005, she said, donors will be able to develop their mission and value information online.

SmartGiving, in turn, will help donors find nonprofits in sync with their philanthropic goals.

Nonprofits also may submit information about their organizations and impact at the SmartGiving website.

Donors initially will pay an hourly fee for a personal consultation, with the total fee not likely to exceed $2,000, says Freedman, former general manager of the fundraising and membership services group for Epsilon, a Boston-based database marketing firm.

Once the service is available online, donors will be able to subscribe for $9.95 a month, or pay $9.95 each time they use the site.

Nonprofits that register at the site by the end of this year will have free access to market research SmartGiving is conducting on donors.

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