Donor cultivation

To the editor,

I just wanted to drop you a note to let you know how important your publication is.

I have recently become a novice grant-writer for a start-up nonprofit.

Your publication has been invaluable to us as we learn the intricacies of nonprofit management and fundraising.

Your recent articles regarding the importance of donor cultivation and stewardship were especially insightful.

Having worked in an institutional advancement department at an institution of higher learning that failed to understand the dynamics of donor giving, I understand the necessity of identifying what motivates the donor, rather than simply depending upon the worthiness of the endeavor to stimulate giving.

Mildred D. Robertson, Blazoo Development Corp., Raleigh, N.C.

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