Representatives of the nonprofit sector have reached an agreement with the United States Postal Service to clarify a recent ruling on the use of personalized mail.
The ruling, called “Computer-Prepared Mailpieces Entered by Nonprofits,” clarifies that the phrase “solicitation for donation” incorporates requests by nonprofit for both monetary and non-monetary support.
The result is that mailings containing a solicitation as well as personal information about the recipient can be mailed at the standard mail rate, while those without a solicitation must be mailed at the first-class rate.
Examples of personal information include the recipient’s former contributions, information about his or her membership or the person’s age, birth date or other demographic information.
The ruling allows nonprofits to continue using personal information in mailings for purposes other than asking for monetary donations, while qualifying for standard mail rates.