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Online giving tops $3 billion

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More than 8.6 million American households donated more than $3 billion online last year, up 58 percent from 2003, a new study says.

Kintera, a San Diego company that provides software to the nonprofit and government sectors, worked with Luth Research, also in San Diego, to produce the report, based on an online survey of more than 3,000 people across the U.S.

More than one in 10 households gave online last year, the study says, and total donations for online givers, including donations made on and offline, exceeded by more than 50 percent donations by those who do not donate online.

Three in four donors who go online before donating say online information helped them to decide whether or not to give, the study says.

More than one-third of online donors made at least half of their contributions online, while more than two in 10 made all donations online.

Online giving increased in all sectors of the nonprofit community, the study says.

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