Americans value corporate community involvement

Americans place a higher value on corporate community involvement than do consumers from other countries, a new survey says.

The poll, conducted by Global Market Insite of Seattle, surveyed more than 15,000 online consumers from the U.S. and 16 other countries about their opinions of socially responsible business practices.

Americans place the greatest value on “contributing to the community,” with almost half saying that is the most important factor in social responsibility, the study says, while non-U.S. respondents, including those from China, Canada, Germany and Japan, rated environmentally-friendly practices highest.

Countries that have experienced environmental catastrophes are more likely to believe harming the environment is socially irresponsible, while other countries are more likely to say use of child labor is irresponsible.

Half of Americans between ages 18 and 29 are willing to spend more for socially responsible products, even though only 14 percent label themselves as “socially responsible,” the survey says, while only slightly more than four in 10 Americans overall are willing to spend more.

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