By Todd Cohen
CHAPEL HILL, N.C. — In the final phase of a comprehensive campaign for the School of Medicine at UNC-Chapel Hill that already has met its $350 million goal, North Carolina Children’s Hospital is gearing up its own continuing fundraising effort.
The 136-bed hospital, which opened in 2002, is building a five-person fundraising staff, and planning several fundraising events and initiatives, says Crystal Hinson Miller, its director of external affairs and communications.
The staff already includes Amanda Haynes McGovern, former director of development for The Salvation Army in Wake County, who is assistant director of development for children’s programs.
The hospital expects by the end of the year to hire a major gifts officer who will focus on building the hospital’s endowment, and in the first half of 2006 to hire an annual fund and stewardship officer.
The School of Medicine also has named David B. Anderson, associate vice chancellor for university development at N.C. State University, as associate dean for advancement and president of The Medical Foundation of North Carolina.
Anderson will succeed Jim Copeland, who retired in October after 15 years at the foundation, which oversees fundraising for the hospital and the School of Medicine.
According to its most recent audit, for the fiscal year that ended June 30, 2004, the foundation had $124 million in assets, including $39 million in permanently restricted assets and endowments.
Those endowments are projected to have grown to over $40 million in the fiscal year ended this past June 30, Miller says.
As part of its fundraising effort, the hospital again has teamed up with Curtis Media Group and Time Warner for the third annual North Carolina Children’s Promise Celebration, a live broadcast on 15 radio stations and a handful of cable TV stations scheduled for Nov. 17 from 5 a.m. to 11:30 p.m.
Last year’s event raised over $340,000 to benefit the hospital.
And on Nov. 30, the Medical Auxiliary of UNC Hospitals will host its annual holiday bazaar, selling crafts and other art items for sale in the lobby of Children’s Hospital.
The children’s hospital handles more than 128,000 visits a year from over 60,000 children in all 100 counties in the state.