By Todd Cohen
WINST0N-SALEM, N.C. – Spurred by big increases at big employers, The Arts Council in Winston-Salem raised just over $2.1 million in its annual drive, exceeding its goal by $5,500 and beating last year’s total by $500,000.
Co-chaired by top executives at the city’s two big health-care institutions, the drive also generated big increases in the number of donors making larger gifts, and in the number of companies holding workplace campaigns.
Combined corporate and employee gifts totaled more than $71,000 at Forsyth Medical Center, up from nearly $17,000 in 2004, and more than $84,000 at Wake Forest University Baptist Medical Center, up from just over $37,500.
Giving totaled nearly $204,000 at Reynolds American, up from just over $180,000 in 2004; nearly $272,000 at Wachovia, up from nearly $215,000; and more than $277,000 at Sara Lee, down from over $318,000.
Co-chairing the drive were Sallye Liner, executive vice president and chief operating officer at Forsyth Medical Center, and Dr. William Applegate, senior vice president of Wake Forest University Health Services and dean of the Wake Forest University School of Medicine.
In an effort chaired by community volunteers Aurelia Eller and Libby Booke, the number of individuals giving $1,000 or more grew to 292 from 120 last year, and their combined giving grew to nearly $618,000 from $307,000.
The Arts Council conducted 144 workplace campaigns, including 70 in the Forsyth County public schools, up from 138 in 2004, including the public schools.
Among companies holding workplace campaigns for the first time, Blue Rhino, the Winston-Salem-based subsidiary of Ferrellgas in Overland Park, Kan., raised nearly $15,000.
Including grants, campaigns at the City of Winston-Salem and the Winston-Salem/Forsyth County school system totaled more than $119,000 and more than $106,000, respectively, while the North Carolina Arts Council made a grant of nearly $96,000.