Charities sweat year-end fundraising

While giving has held steady this year, even in the wake of natural disasters, many worry the normally-lucrative fourth quarter may suffer, a new study says.

GuideStar, which provides online information about nonprofits, conducted an economic survey of almost 4,000 nonprofits throughout the U.S. and found that eight in 10 expect year-end donations to be flat or down from last year.

Four in 10 respondents believe disaster relief will cause their donations to be about the same as 2004, while almost as many expect their donations to drop, the study says.

Charities in the crime and legal sector were most likely to anticipate lower donations, followed by the food and agriculture category, which includes food banks.

Most nonprofits fared well in the first three quarters of the year, with almost half reporting increased donations, and one in four reporting flat contributions, about the same as 2004.

International groups and organizations with budgets of $500,000 or more were most likely to report increased donations, the study says.

Leave a Response

Your email address will not be published. All fields are required.