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Donor fatigue tied to holiday giving

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Rising costs and disaster relief donations may hold down holiday giving this year, but consumers were hoping their shopping could result in benefits to charities, a new survey says.

The “Cone Holiday Trend Tracker,” an annual survey released by Boston-based Cone Inc., says seven in 10 respondents expected the high cost of necessities, including gas and heating fuel, to dampen their giving this year.

One in three said they would give less this year because of previous gifts to support disaster relief efforts, the study says.

But consumers were looking for ways to support charities through their holiday shopping, and more than half of respondents planned to purchase a product for which some of the proceeds would be donated to charity.

A similar number said they would buy from a retailer that supported a charitable cause, the survey says, and two in three wanted to know more from companies about the issues companies supported.

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