By Todd Cohen
ASHEBORO, N.C. — The Randolph Hospital Community Health Foundation in Asheboro has stepped up its fundraising efforts.
Formed in 1995, the foundation has the mission of promoting health and wellness in the community.
With an endowment that totals $1.2 million, the foundation since 1997 has made over $250,000 in grants.
Grants in the fiscal year that ends Sept. 30 will total $55,000.
While some grants support programs at the hospital, more than 90 percent go to groups in the community, says Doug Aitken, foundation president.
Archdale Elementary School, for example, received $15,300, the largest grant this year, to set up exercise equipment and teach teachers to promote physical activities among students.
And the hospital’s education department received $3,650 for a sports-medicine symposium it has sponsored for several years to help middle-school and high-school coaches, trainers, nurses and health-providers identify and prevent sports-related injuries.
While the foundation does not seek grants from other funders, Aitken says, it has secured funds from Moses Cone-Wesley Long Community Health Foundation in Greensboro to match some of its grants to community groups.
Support over the past few years by Moses Cone-Wesley Long, which did not match any grants in the current fiscal year, has totaled roughly $45,000, Aitken says.
The Randolph Hospital foundation raises money through a year-end appeal that generates roughly $12,000 and, since 1999, through a special DineAround event that in March raised $50,000, up from $33,000 a year earlier.
Chaired by Beth Russell, a board member and community volunteer, the event attracted 300 participants who dined at the same time at 11 different homes, and after dinner got together at the Pinewood Country Club for coffee, dessert and a short presentation on the foundation and its impact on the community.
DineAround has become an annual event after being held every other year through 2005.
In late 2005, the foundation also launched a planned-giving program that initially is seeking bequests and gift annuities.
Advised by a committee chaired by Asheboro lawyer William Ivey, Aitken aims to let donors know they can make deferred gifts that will provide long-term support for the foundation.
“Their function is to advise me as to how we can better promote and educate our community on planned giving,” he says.
Ivey has drafted a “codicil” that donors can use to make bequests.
The foundation also is marketing gift annuities using a brochure developed by The Stelter Co. in Indianapolis, and calculation software developed by PG Calc in Cambridge, Mass.
With a core of roughly 800 donors, the foundation also includes information about its planned-giving program on a page it sponsors in the bi-monthly newsletter published by the hospital.
And Aitken plans to make presentations to community groups and prospective donors about planned giving.
The foundation, for example, hosts a reception each year for The Joyner Society, a “legacy” group named for the hospital’s first surgeon, George W. Joyner.
The group has roughly 100 members who either have given $5,000 or more to the foundation or named it as a beneficiary in their estate plans.