When predicting who will donate to arts, education and health charities, a potential donor’s overall philanthropic involvement is the best indicator after wealth and income, a new study says.
The report, “Charitable Giving to Education, Health and Arts,” was published by the Center on Philanthropy at Indiana University and funded by Campbell & Co.
Arts donors are the most generous, giving 2.1 percent of their income to secular charities, and averaging $215 in donations to arts groups, the report says.
Education donors give an average of 1.5 percent of their income to secular groups and an average of $416 to educational organizations.
Those who donate to health-related organizations give an average of $298 to those groups, they study says, with overall average secular giving at 1.2 percent of their income.