Blackbaud buys direct-marketing firms

Blackbaud, a firm in Charleston, S.C., that provides software and services to nonprofits, has purchased two sister firms in Cambridge, Mass., that provide direct-response-marketing services to nonprofits.

Blackbaud, which is publicly held, says the acquisition of Target Software and Target Analysis Group marks a big step in its effort to meet nonprofits’ fundraising and direct-marketing needs.

“This acquisition will improve Blackbaud’s ability to serve customers in the high-end of the nonprofit market and chief marketing officers alike,” Marc Chardon, Blackbaud’s CEO, says in a statement.

Target Software provides large-scale database-management and donor-relationship software solutions that support national and regional nonprofit fundraising organizations running high-volume direct-response-marketing campaigns.

Target Analysis Group delivers data-mining, predictive-modeling and collaborative-benchmarking services to hundreds of nonprofits of all sizes.

Both firms, which together employ 200 people, will continue to operate in Cambridge as wholly-owned subsidiaries of Blackbaud, with Lee Gartley continuing to serve as president.

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