Donors drop in third quarter

While the number of people donating to charity in the third quarter of 2006 dropped compared to the previous year, those who gave were giving more, a new study says.

Those results combined to keep giving flat during the quarter, says the Quarterly Index of National Fundraising Performance released by Target Analysis Group.

The number of donors in the third quarter fell 2.4 percent, in part due to a drop in the acquisition of new donors, along with declining rates of retention and reactivation of existing donors.

The drop was expected,given above-average donations following the Asian tsunami and Hurricanes Katrina and Rita the previous year.

International relief and animal welfare groups saw the largest drop in donors in the third quarter, with lower revenue as well.

Groups working in the advocacy, health and environmental arenas saw increases in median revenue in the first three quarters of 2006, due to growing revenue per donor.

Overall, revenue per donor in the third quarter grew 2.4 percent compared to the previous year, the study says.

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