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Making planned giving work for you

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By Lawrence Henze, J.D., Managing Director, Blackbaud Analytics

Publisher’s note: The Philanthropy Journal does not necessarily endorse the opinions, products or services offered or cited in this paid advertorial.]

Developing a successful planned giving program can be a complex undertaking. But it is one that is well worth the trouble. Equipped with solid information and the right marketing strategy, your organization can build a successful planned giving program.

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