Americans increasingly are concerned about the environment, and an overwhelming majority believe companies bear part of the responsibility for conservation, says a survey conducted by Cone communications firm.
The 2007 Cone Environmental Survey polled 1,066 adults online March 29.
Of those surveyed, almost one in three report a heightened interest in the environment compared to a year ago, while more than nine in 10 say they believe companies have a responsibility to help preserve the environment.
Almost all those polled say a company’s conservation practices affect their image, the study says, with more than nine in 10 reporting they have a more favorable image of a company that exercises environmental responsibility.
Slightly fewer respondents, 85 percent, say they would consider switching to another company’s products or services if they knew the company had poor corporate responsibility practices.
As consumers, more than half of respondents report buying products with recycled content or making energy-efficient home improvements, and nearly half say they buy environmentally-friendly cleaning supplies.