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WakeMed taps campaign chief

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By Todd Cohen

RALEIGH, N.C. — WakeMed in Raleigh has named a director of capital giving who will manage its campaign to raise $50 million.

Overseeing the campaign, which has raised $12.2 million in a quiet phase that began in October 2004, will be Kelleigh Smith, a former fundraiser for the University of North Carolina at Chapel Hill.

At UNC-CH, Smith served as director of major gifts for the Kenan-Flagler Business School and, before that, as associate director of major gifts for the Arts & Sciences Foundation, managing a $22 million capital campaign for the Carolina Physical Science Complex.

Kevin McCarthy, vice president of development and executive director for the WakeMed Foundation, says Smith will be managing day-to-day strategy for the campaign and will work with campaign cabinet on overall development and direction of the campaign.

The campaign, expected to kick off its public phase in 2009, still is focusing on “major” gifts of six figures or more, and has received two $1 million gifts, McCarthy says.

Of the total raised so far, he says, cash gifts account for roughly half, and deferred and endowed gifts account for the remainder.

Half the dollars raised in the campaign will be used to support WakeMed’s capital needs, including the purchase this year of a centralized fetal-monitoring system for its Women’s Pavilion & Birthplace.

The other half of dollars raised in the campaign will be used to boost WakeMed’s endowment to between $20 million and $25 million.

The endowment has grown to over $10 million from $4 million two years ago, McCarthy says.

The campaign, scheduled to be completed in 2011, when WakeMed will celebrate its 50th anniversary, likely will include the organization’s annual fund.

The annual fund last year raised a record-high $1.3 million, up from $1.1 million in 2005, and this year aims to raise $1.6 million.

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