The Association of Fundraising Professionals is asking nonprofits across the U.S. to participate in a survey examining the effectiveness of charities’ fundraising efforts.
This is the group’s second Fundraising Effectiveness Survey, conducted annually to allow nonprofits to compare their development efforts to those of their peers and uncover areas for improvement.
While AFP’s inaugural survey showed donations to U.S. charities rose 10.6 percent, the group says, it also identified donor retention as a major challenge.
Nonprofits taking the survey will be asked to compare their fundraising results from 2005 and 2006. All responses are anonymous and participating groups will receive the results of the study.
The survey takes approximately five minutes to complete and is accessible online through Sept. 30.