Kellogg funds non-traditional giving

The W.K. Kellogg Foundation has awarded a total of $1.59 million to 14 nonprofits across the U.S. to spur giving among cultures outside the mainstream of philanthropy.

The awards are the first from the Cultures of Giving Fund, a grant program developed for Kellogg by the Rockefeller Philanthropy Advisors.

The goal of the program is to equip new donor communities, primarily African Americans, Latinos, Asian Americans, Native Americans and immigrants, with the skills and tools they need to develop philanthropic resources.

The foundation’s inaugural round of funding includes six challenge grants designed to encourage and expand the impact of contributors from targeted groups.

Another eight grants aim to spur the development and distribution of training tools and services to help community-based groups engage donors.

Information about the grant program is available online.

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