WINSTON-SALEM, N.C. – United Way of Forsyth County raised $18,305,019 during its annual campaign last fall, topping its goal for the second year in a row.
The effort exceeded the agency’s goal of $18,150,000 and bested the 2006 performance by 5 percent.
Key to that success was the United Way’s new Women’s Leadership Council, which in its first year of operation generated $233,000 in incremental giving from its 625 members, matched by $200,000 from the R. J. Reynolds Foundation.
Those dollars will fund the United Way’s effort to improve the high school graduation rate in the county, and members of the Women’s Leadership Council will be providing volunteer support as well.
A $100,000 matching fund, created by Andy Brown, president of DataChambers, was used to help build membership by entrepreneurs and small business owners in the Tocqueville Leadership Society, which includes donors of $10,000 or more.
The campaign was chaired by Susan Ivey, president and CEO of Reynolds American.