A nonprofit’s annual campaign is the cornerstone of all fundraising efforts, says Henry Rosso, founder and director emeritus of The Fund Raising School. This revised chapter from his “Achieving Excellence in Fundraising,” made available by The Fund Raising School at Indiana University, is technical but accessible, and focuses on designing a carefully thought-out annual campaign based on Rosso’s principles of effective fundraising.
Other Top News
The Gift of Scholarship Can Leave a Lasting Impact
The giving the gift of scholarship can be transformative. UMB Bank's Chris Calmer talks about how it is a different way of giving back and can leave a legacy for years to come.
How a Direct Public Offering Can Help Nonprofits Meet the Financial Challenge of Expansion
Fundraising is a zero-sum game: one organization’s approved grant request means another’s is denied. Capital Good Fund CEO Andy Posner explains his nonprofit was able to use the Direct Public Offering model to raise $3.5 million from impact investors in order to issue equitable small-dollar personal loans to low-income families across the country.