Asking for major gifts

This practical beginner’s guide to asking for major gifts walks you step-by-step through the process.

Author Kim Klein, editor of the “Grassroots Fundraising Journal” and a consultant at Klein & Roth, offers practical strategies for establishing gift ranges and identifying appropriate prospects, along with assertive tactics for handling solicitation letters, phone calls and interviews.

The article is excerpted from the newly expanded and updated version of “Getting Major Gifts,” a collection of articles that first appeared in the “Grassroots Fundraising Journal.”

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