Online nonprofit fundraising

Multiple-appeal, deadline-driven, matching gift and dollar-goal campaigns are the focus of this review of online fundraising appeals.

Based on a study of 180 online fundraising appeals by nine national nonprofits, this article suggests what works best.

Authors of the study, published by TechSoup, are Karen Matheson, manager of quantitative research and analysis, and Eve Fox, vice president of the eCampaign division at M + R Strategic Services, which sponsored the study.

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