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Give a little, get a lot

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Hannah Brazee Gregory

Sometimes the best marketing and public relations takes time, not money.

Give talks

Is someone in your organization an expert at something? Offer him or her up for free talks in your community or as an expert on local TV or radio talk shows.

Give thanks

Does you organization rely on volunteers or have board members that deserve accolades?

Send thank you notices or interesting stories to their employers’ communications departments and urge them to put something in the company newsletter or intranet.

The bigger the employer, the better.
 

Giveaways

Does your organization have anything of value? Memberships? Newsletter advertising? Products or services?

Donate these types of bid-worthy items to local charity auctions. And be sure to develop a display to go along with the items so that everyone who attends will know all about your organization and its mission. (Even better if the auction is televised.)

Door prize donations at business and community events can also be effective ways to tell the world about your organization.


Hannah Brazee Gregory is a nonprofit marketing communications expert and founder/managing director of Shoestring Creative Group. Hannah can be reached at contactus@shoestringgroup.com or 888.835.6236.

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