Hannah Brazee Gregory
Get into the service mindset – treat your website like a program.
Anything you offer on your website, be it static content or an interactive feature, can and should be considered a service, and therefore held to the same standards you apply to any other service your organization offers.
Examples of services offered by most websites include:
- Providing contact information for the organization or for individual staff members
- Supplying information about the organization and its work or areas of expertise
Among nonprofit websites, common mistakes to avoid are:
- Burying valuable services so your audiences can’t find them
- Wasting time and resources that could be spent on valuable services
- Diminishing visitors’ confidence in your ability to understand what they value, causing opinion of your organization to diminish
- Not keeping sites up to date
If your nonprofit is unable to avoid these common mistakes, you are better off with no website, or a one-page, manageable website.
If you want a website that is more than an “online brochure,” there are several necessary features.
Recommended features of all nonprofit websites:
- News Section
- News releases, kept up to date
- Tip: use a web-optimized news release service (such as PR Web) or a blogger service (with RSS feeds)
- A way to capture information and grow mailing lists. At bare minimum, capture email addresses.
- Tip: Use an email marketing service to help you capture and maintain your lists, and make sure you are following rules and regulations.
Hannah Brazee Gregory is a nonprofit marketing communications expert and founder/managing director of Shoestring Creative Group. Hannah can be reached at email@example.com or 888.835.6236.