Skip to main content
Philanthropy Journal Home

Philanthropy Journal News

CEOs assess corporate giving


Corporate giving gives companies an opportunity to be authentic, competitive and global in their reach, corporate leaders say in a new report.

Rather than treating it as an obligation, corporations should view their giving programs as a competitive opportunity, CEOs and chairs of companies like Alcoa, McGraw Hill and McKinsey & Co. say in the report.

Based on the third annual “Board of Boards” conference in February sponsored by the Committee Encouraging Corporate Philanthropy and The McGraw-Hill Companies, “The CEO’s Challenge: Leading the Company, Shaping Society” also concludes global giving has growing relevance of for companies whose business is gradually moving overseas.

The report says incorporating business-management techniques in all giving programs, at home or abroad, usually leads to more sustainable programs built to withstand scrutiny and attain maximum impact.

Beyond a competitive edge, many top executives at the conference cited the importance of authenticity in giving programs.

Corporate gifts should resonate with a company’s brand and culture, they said.

Leave a Response

Your email address will not be published. All fields are required.