Skip to main content
Philanthropy Journal Home

Philanthropy Journal News

Turning events into major gifts

 | 

Major giftFundraising events, often a donor’s first impression of an organization, can make or break a major-gift prospect, says this new GuideStar article.

David Lawson, vice president of market strategy for Kintera Inc., gives a brief overview of the technical and organizational processes an organization should have in place to turn its events into prime major-giving territory.

Leave a Response

Your email address will not be published. All fields are required.