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Fostering a fundraising culture

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BuildingFor organizations that have raised individual donations, but never had a coordinated fundraising program, growth can be daunting. This article offers four short- and medium-term goals for nonprofits looking to build a funding base.

Originally published in The Grassroots Fundraising Journal, the article offers insight into fostering a culture of fundraising among staff and board members, building a fundraising infrastructure and crafting a clear marketing identity.

Author Manish Vaidya is program coordinator at the Grassroots Institute for Fundraising Training.

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