This is the second in a three-part resource series from PJ on grassroots transitions.
Good brands don’t hurt
Drew Neisser, founder and CEO of Renegade Marketing, says choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience. This is the first article of a two-part series on grassroots branding.
Building a fundraising culture
Manish Vaidya, program coordinator at the Grassroots Institute for Fundraising Training, outlines goals for nonprofits looking to build a funding base in this article from The Grassroots Fundraising Journal.
Starting an endowment
Journalist Peter Panepento interviewed experts nationwide to find out when an organization is ready to create an endowment and what approaches work, and he shares his findings in this article from JUST GRANTS! Arizona.
Grantmaking strategies: funding endowments
Veteran foundation consultant Tony Proscio examines how funding an endowment can be an integral tool in helping strong organizations make longer-term programmatic plans in this GrantCraft guide.
Look for tips on brands in transition, grassroots capital campaigns, and growing planned giving programs next week.