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Habitat gets gift, aims to boost awareness

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Todd Cohen

Habitat for Humanity of Greater Greensboro has received a major gift and launched an effort to raise awareness about its work.

Homebuilder Keystone Group Inc., consisting of Keystone Homes and Mark Scott Signature Homes, has made a three-year gift valued at over $100,000 to Habitat’s “More
Than Houses” fundraising campaign.

Through the gift, Keystone will provide materials and labor in 2009 to build two homes for Habitat families, and will continue to serve on a builder team for Habitat’s
bi-annual “Raising Roofs” event.

Through that annual event, a partnership between Habitat and the Greensboro Builder’s Association, Keystone will contribute $10,000 in materials and labor to the builds in 2008 and again in 2009.

Habitat’s Greensboro affiliate also has teamed up with G-Force Marketing Solutions to raise awareness of its mission, specifically by educating the public about new building projects and efforts to strengthen communities, expand its ReStore and improve its communications through technology.

To promote Arbor Court, the affiliate’s first townhome community, for example, G-Force Marketing is working to encourage people to apply to live in a Habitat home and to support Habitat.

Since it was formed in 1987, Habitat’s Greensboro affiliate has built over 230 homes in Greensboro, plus 360 homes in Honduras and Jordan.

The More Than Houses campaign has raised over $5 million since 2005 to fund the affiliate’s mission and strengthen the organization.

Habitat also operates a ReStore at 3826 High Point Rd. that is open to the public and sells donated furniture, building materials and house wares to support its home-building mission.

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