Choosing the right event

Nonprofits often hold fundraisers that are inappropriate to their purpose, show a poor sense of timing, and get less-than-stellar financial results, experts say. Before spending time and money on a fundraising event, nonprofits should select one that suits their cause.

This article by fundraising consultants Betty Stallings and Donna McMillion, published on The Grantsmanship Center website, teaches nonprofits how to organize fundraisers that will bring in donors and dollars.

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