WINSTON-SALEM, N.C. – Pamela Wyatt, president of the Cape Fear Area United Way in Wilmington, N.C., will become director of the Poor and Needy Division of the Winston-Salem-based Kate B. Reynolds Charitable Trust in November.
As a former resident of Winston-Salem for more than a decade, Wyatt says, she is looking forward to taking a leading role in an organization that has done so much for the community.
“One of the first things I want to do is reconnect to the community,” she says. “I’ll be working on a way to impact the individuals and family members who receive funding, and make nonprofits stronger so they can meet community needs.”
The Poor and Needy Division invests in programs that improve quality of life among the financially needy in Forsyth County by providing basic needs and increasing self-reliance.
In the fiscal year ended Aug. 31, the division awarded more than $6 million in grants to programs focusing on issues such as housing, health care, education and job training.
While living in Winston-Salem, Wyatt was able to see first-hand the good that Kate B. Reynolds was doing in the area, she says.
“Not only does Kate B. Reynolds make grants,” she says, “but they’re looking for innovation and creative ways to solve community problems.”
It was during her time in Winston-Salem that Wyatt became actively involved in the United Way of Forsyth County, joining the organization as vice president of community impact in 2003. She moved to Wilmington two years ago to serve as president of the Cape Fear Area United Way.
Addressing the needs of the financially needy is especially pressing in times of economic uncertainty, Wyatt says.
“Agencies are being called upon to serve more and more people while funds are flat or being reduced,” she says. “We’re going to see nonprofits really struggle to find how they can use their resources most effectively.”
Part of her mission is to help nonprofits build capacity so they can rise to the challenge of meeting growing needs, she says.
Wyatt plans to leave United Way at the end of October. The United Way board of directors plans to form a search committee for a new president.
Established in 1947, the Kate B. Reynolds Charitable Trust aims to improve the quality of life for the financially needy in North Carolina.