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Health-care fundraising up in U.S., Canada

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Last year was lucrative for health-care organizations in Canada, but U.S. groups saw their donations rise more slowly, a new study says.

Groups in the U.S. raised more than $8.3 billion in 2007, up 5.6 percent from 2006, says the Annual Report on Giving from the Association for Healthcare Philanthropy.

That compares to a rise of almost 12 percent the year before.

But fundraising by Canadian health-care organizations jumped 9 percent in 2007 to a combined total of more than $1.3 billion.

That compares to an increase of only 3.3 percent in 2006.

Two-thirds of the total in the U.S. was made up of cash contributions, while a fifth was in the form of pledges.

Another 4.8 percent was in the form of securities, the report says, and 2.1 percent came from other assets.

The total number of gifts received by U.S. health-care organizations grew 3.1 percent in 2007, and the number of donors was up 2.8 percent last year.

More than six in 10 fundraising dollars for U.S. groups came from individuals, while corporations donated 18 percent of the total and foundations gave 13.2 percent.

Fundraising productivity, defined by the report as “the median funds raised for each dollar expended,” was $3.49 for all health-care organizations in the U.S.

U.S. academic organizations were the most productive, raising $6.96 for each dollar spent.

Overall, Canadian health-care groups raised an average of $4.91 for every dollar spent last year, more than their U.S. counterparts, the study says.

Seven in 10 dollars of the $1.3 billion raised in Canada in 2007 came in the form of cash, while pledges made up almost 15 percent of the total.

Individuals contributed about six in 10 dollars received by Canadian groups last year, the report says, while business donated about a quarter and foundations gave almost 7 percent.

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