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Making the most of donor databases

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In times of economic uncertainty, keeping close track of donors is even more crucial for nonprofits. Donor databases provide a valuable service by letting fundraisers know who has contributed what, and whom to ask next.

But many nonprofit professionals are not making the best use of their software, or are using programs that are wrong for their organizations.

This article, written by fundraising-technology strategist Robert Weiner and published on the IdealWare website, lists 10 common mistakes nonprofits make when buying and setting up donor databases.

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