Getting the most from direct-mail campaigns

Though the Internet has taken the fundraising world by storm, the less-flashy direct-mail strategy still plays a huge role in bringing in new donors.

In their article, published by TCG International, Fran Jacobowitz and Kay P. Lautman of Washington, D.C.-based Lautman & Company discuss how to get the most bang for the buck in direct-mail fundraising.

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