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Screening prospective donors

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Fundraisers spend a lot of time mastering face-to-face communication with donors, such as building rapport and asking for gifts. However, neglecting the important task that comes in advance – prospecting and ranking donors for their ability and willingness to donate – can derail fundraising efforts before they get off the ground.

This article, written by fundraising expert Helen Bergan and published by TCG International, discusses the best ways to screen prospective donors and improve chances of getting major gifts.

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