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Thanking donors for planned gifts

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Most nonprofit professionals understand how important it is to express their gratitude to donors. However, in the middle of sending thank-you cards and organizing black-tie events for major donors, nonprofits should not neglect to show their appreciation for deferred gifts.

An article published by Fundraising Success magazine and written by Alison O’Carroll of Planned Giving Services gives pointers on how to set up a heritage society, an integral tool for expressing gratitude for planned gifts.

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