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Stepping up in down economy

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Faced with the worst economic crisis since the Great Depression, many fundraisers are tempted to run and hide.

However, the downturn provides an opportunity for fundraisers to retool their strategies and show what they’re made of, says Katya Andresen, vice president of marketing at Network for Good.

Andresen offers six tips to help fundraisers face the economic storm with renewed confidence.

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