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Salem College to offer nonprofit certificate

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Doug Borwick

Doug Borwick

Todd Cohen

WINSTON-SALEM, N.C. — Continuing to build on its pioneering undergraduate programs in arts management and nonprofit management, Salem College this fall will begin offering a certificate program in nonprofit management geared to nonprofit professionals.

Salem also has added specialized courses to the core management and governance courses it offers in its undergrad nonprofit major.

The new certificate program, which still is subject to final approval by the Southern Association of Colleges and Schools, will aim to serve people who hold entry-level jobs at small and mid-sized nonprofits, or want to be more effective in their nonprofit jobs or advance in their nonprofit careers.

Unlike the non-credit, continuing-education courses Duke University offers throughout the state for its certificate program in nonprofit management, Salem’s new program will offer credit-bearing courses.

Those courses, which will be open to certificate and degree students alike, will be available on two schedules, one in semester-long classes offered several days a week, the other in an accelerated seven-week program offered one night a week and supplemented with online learning.

Doug Borwick, director of the Not-for-Profit Management and Arts Management Programs at Salem, says the new certificate program is designed to meet demand from people who would like to develop credentials for nonprofit careers but do not have time to pursue degrees in nonprofit management.

A study five or six years ago that assessed the needs of nonprofits in Forsyth County showed, among other things, a critical need for developing skills for entry-level and mid-level staffers at nonprofits, Borwick says.

A recent follow-up survey by HandsOn Northwest North Carolina reaffirmed that need, he says.

“Salem feels very strongly about the importance of the not-for-profit management program,” he says.

The nonprofit program grew out of an arts-management program Salem launched in 1978, one of the first undergrad arts-management programs in the U.S.

In 1994, building on nonprofit-management courses it had developed for the arts-management program, Salem launched a minor in nonprofit management.

And in 2006, the school launched its nonprofit-management major.

While it has only 500 traditional-age undergrad students, another 500 continuing-education students who are seeking degrees, and roughly 250 graduate students, Salem has graduated 100 to 120 arts-management majors since Borwick joined the school in 1985.

And the nonprofit-management major, only in its third year, this spring will have 30 students in its two upper-level classes, compared to 10 to 15 last year.

In its first three years, the major program has produced eight graduates.

Core courses, which typically are offered to students in the nonprofit-management and arts-management majors alike, range from accounting and communication to fundraising, management and governance.

Added this school year to the curriculum for the nonprofit-management major are courses on public policy, advocacy and grassroots organizing; social entrepreneurship; web-based marketing and fundraising; international nonprofits, known as “non-governmental organizations;” and volunteer management.

Two of those courses, focusing on public policy and social entrepreneurship, also serve as electives for Salem’s major in sociology.

The new certificate program builds on that core curriculum for the nonprofit-management major, Borwick says.

“We have taken core management courses for the major,” he says, “and packaged them together as something that could be undertaken as a way to enhance skills in nonprofit management or as a means of entering the field.”

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