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Women seen driving charitable giving

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More than their male counterparts, wealthy women are the primary drivers of how much and to whom to donate, a new study says.

Among people making at least $150,000, 46 percent of women say they are the sole or primary decision-maker when it comes to deciding how much money to give and to which charity, says the report from Fidelity Charitable Gift Fund.

By comparison, 41 percent of men say they drive decisions about how much to give, and 38 percent say they lead decisions about where donations go.

More than nine in 10 men say their spouse is influential in giving decisions, while more than eight in 10 women say the same.

Women are more likely than men to seek input outside the home by looking to friends, co-workers or extended family.

High-income women also are more “sophisticated” givers, the study says, noting that more women are more likely than men to give gifts of security, and are more likely to use giving vehicles like donor-advised funds and charitable-remainder trusts.

Women also are less likely to request anonymity in their giving and are more likely to fund health and science than are men.

Women seem to care more about the legacy of philanthropy in their families, with more agreeing that they want their children to continue to give, more having come from a family with a giving tradition, and more saying they were encourage to participate in charitable activities as a child.

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