Reynolds American and employees at company and its R.J. Reynolds Tobacco subsidiary donated equivalent of 180,000 pounds of food to Second Harvest Food Bank of Northwest North Carolina through largest food drive ever held by one company or organization for the food bank. Employees collected over 31,000 pounds of food in six days, supplemented by $10,000 cash donation from Reynolds American; $6,000 challenge donation from RJR that gave $1,000 for every 5,000 pounds of food donated by employees; and cash contributions from employees.
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While it is effective to show programming efforts and results, financial statements and reporting are one of the most important ways a nonprofit can tell their unique story and the difference they’re truly making.
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