Alexandria ranks at top in online giving

Alexandria, Va., led the nation’s large cities in online per-capita giving in 2008 and is in the lead again for 2009, says an analysis by Convio.

Cambridge, Mass., and Minneapolis round out the 2008 top three among 273 cities with populations of 100,000 more, based on the $777 million in online donations processed by Convio on behalf of its nonprofit clients.

Among more than 1,700 cities of 100,000 or fewer people, Princeton, N.J., led the way in total online giving in 2009, followed by Carlsbad, Calif., and Wilmington, Del.

Going into the lucrative final quarter of the year, the large-city top three are holding steady, but Paramus, N.J., bumped Princeton into second place and Georgetown, Tex., climbed to third.

But because some nonprofits get as much as 45 percent of their online donations in the fourth quarter of the year, rankings could change, Convio says.

“For many nonprofit organizations, this holiday giving season is going to be critical when it comes to raising the funds to provide core services and programs,” Holly Ross, executive director of NTEN, says in a statement.

Despite the recession, online donations processed by Convio during the first half of 2009 totaled more than $422 million, a double-digit increase over the first half of 2008.

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