TRIANGLE PARK, N.C. – United Way of the Greater Triangle raised $17.02 million in its 2009 annual drive, including $10.16 million for its Give United general fund and roughly $6.9 million designated by donors for specific causes.
United Way had set an overall goal of $17.3 million for the drive, which was chaired by John Stallings, president and CEO of SunTrust Central Carolina Region.
Nearly 75 percent of funds in the drive, which in 2008 had raised $17 million, came from employees giving to their workplace campaigns, while corporate gifts accounted for 20 percent and special-event revenue and individual donations accounting for the balance.
Online giving to the drive grew three percent, and the number of online donors grew 12 percent.
United Way says social-media outreach efforts on LinkedIn, Facebook, Twitter and other sites helped cultivate relationships with new and potential Gen X and Gen Y givers.
“The Triangle region heard the rallying cry and mobilized, to not only take care of our area’s residents and workers, but to also secure a strong foundation for quality of life for all,” Stallings said in a statement.
He also said volunteerism at United Way’s 95 partner agencies grew 30 percent from June 1 to Sept. 1.
Craig Chancellor, United Way CEO and president, says one-fourth of the Triangle’s population receives services from programs funded by United Way.
Because United Way merged last summer with United Way of Johnson County, which last year raised $300,000, the 2009 goal represented the total the combined organization raised in 2008.