Most fundraisers predict growth

Most charitable fundraisers in the U.S. expect to raise more money this year than in 2009, a new poll says.

Sixty-one percent of 692 fundraisers responding to the poll, conducted on its website in April and May by the Association of Fundraising Professionals.

In comparison, 15 percent of those responding expect to raise the same amount this year as last year, while 23 percent predicted they would raise less this year.

“Despite the economy and recent studies which show that individual giving was flat or dropped in 2009, fundraisers believe we’ve gotten over the worst and things are beginning to get better,” Paulette V. Maehara, president and CEO of the Association of Fundraising Professionals, says in a statement.

The poll, which found the same level of optimism as the State of Fundraising Survey that AFP conducted early this year, represents “another good sign that fundraisers are seeing upticks in giving throughout the first half of this year,” Maehara says.

In addition to finding that 61 percent of AFP members expected to raise more money this year than last year, the State of Fundraising Survey, conducted in February, found 25 percent of members expected to raise about the same this year as last, and 13 percent predicted they would raise less.

A third study, released recently by the association in partnership with the Center on Wealth and Philanthropy at Boston College, found a decline of nearly 5 percent in individual giving in 2009 but predicted an increase of three percent to four percent in 2010.

Leave a Response

Your email address will not be published. All fields are required.