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Online giving jumps during holidays

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PJ staff report

Overall, about 85 percent of Americans donate to charity, but during the last two months of the year, 34 percent of those people are more likely to make donations, a new survey says.

About half of the almost 2,200 respondents say their primary reason for giving is because a family member or a friend is raising money for particular cause, and an equal percentage give because they want to help their communities, says the study conducted by Harris Interactive on behalf of Causes.com, an online platform for activism and fundraising.

About 45 percent of donors give because of particular event, such as a natural disaster, while almost 40 percent donate because someone they know is suffering from or has died from a particular disease or condition.

And 17 percent give because they want “to feel good about themselves,” the survey says.

And among donors who give through the Causes.com platform, 42 percent more is donated during November and December than during other months of the year.

In an analysis of online per-capita giving by city, also through the Causes.com platform, residents of San Francisco feel the holiday spirit most intensely, giving 56 percent more during November and December than during other months.

Giving for residents of Brooklyn jumped 41 percent during the holidays, followed by 30 percent increase for Seattle residents and a 29 percent spike for people living in Manhattan.

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